Price and PresentationPosted on May 3rd, 2009 by Gordon Roberts
Superior presentation and proper pricing is always important in marketing a property, but it is especially true today. Now, it’s just annoying to view an overpriced apartment that looks like Grey Gardens. Interestingly, Elizabeth Williamson recently reported in The Wall Street Journal that there’s a trend in California to hire “faux homeowners” with “stylish stuff” to “replicate a person who could afford the house” and “remove the price-depressing stigma of vacancy.” Not a bad a idea – sure beats hoards of old Gristedes bags and a refectory table filled with neglected plants. On the other hand, it’s great to see a perfect 8-room apartment, expertly renovated, and well-priced, like Apartment 3C at 1185 Park Avenue, which just came on the market.