More than eighty-five percent of buyers begin their home searches on the internet.
How We Market Your Home
Selling Strategies We combine a comprehensive and finely focused marketing program with professional management of the entire selling process to guarantee the broadest possible reach and most lucrative sale.
After extensive market research, we have selected a blend of on-line marketing, blogging, social media, print advertising, electronic and direct mail as well as public relations to maximize exposure for our clients' properties.
On-line Marketing According to the National Association of Realtors, more than eighty-five percent of buyers begin their home searches on the internet. On our cutting-edge website, warburgrealty.com, users can research properties; find out about individual agents; learn more about a specific neighborhood; and read up-to-the-minute insights on our blog. Prospective buyers can utilize tools - open house planners, interactive floor plans, and mortgage comparison calculators - to make the search for the perfect property even easier.
The My Warburg feature on warburgrealty.com offers both buyers and sellers the opportunity to customize their on-line experience with saved search results, property comparisons and notes to their agent. By joining our e-mail notification program, users will be alerted each time a new Warburg exclusive or open house matches their specified criteria.
Sellers who choose Warburg have 24/7 access through a unique password to all information regarding their Exclusive Property and Personalized Marketing Program. Within this special section of our website, sellers can view real-time statistics on the number of hits their property has received, their property's performance compared to similar active properties, as well as a summery of E-brochures, ads and open houses.
Beyond our company website, we are leaders in the fast-growing area of on-line and social marketing. Warburg promotes all of our exclusive listings and our complete open house schedule - all day, every day - on the top real estate search engines like newyorktimes.com, streeteasy.com and residentialnyc.com.
With the popular iPhone app, AroundMe, we have put detailed property information in the palm of the on-the-go buyer's hand. Our exclusive integration allows AroundMe users to view live information about our exclusive listings complete with floor plans, photos, the agent's contact information, and a link to warburgrealty.com.
Print Advertising We offer our clients national media exposure with proven results through full page ads in The New York Times. All print advertising includes each property's unique id number so potential buyers can log on and easily preview the individual listings. On the day of the ad's appearance, our web traffic more than doubles.
Electronic and Direct Mail Campaigns Warburg will design a customized E-brochure that features a detailed description of your property with professional photos, an interactive floor plan, and a link to the listing's unique web page. This E-brochure is sent out to over 3,500 local brokers announcing your property's arrival on the market and can be sent to any e-mail address. Furthermore, it will be resent to announce open house times and price or status changes to the property.
In addition, we send regular mailings and emails to our lists of top cooperative, condominium and townhouse owners highlighting current market conditions, recent sales and new offerings.
Public Relations Warburg is among the most quoted industry sources in publications such as The New York Times, The Wall Street Journal, The New York Observer, New York Magazine, The Real Deal and Real Estate Weekly. Working with our public relations firm, we include our exclusive properties as examples of current industry trends whenever appropriate.