Press Reports


Recent Articles

See More See Less

2019

Show Press Hide Press
11.8.19
11.8.19
11.7.19
11.7.19
11.7.19
11.7.19
Where the Packages Go
The New York Times
11.7.19
11.4.19
11.4.19
11.1.19
11.1.19
11.1.19
11.1.19
10.31.19
10.31.19
10.30.19
10.28.19
10.28.19
10.28.19
10.27.19
10.25.19
Who’s News
Real Estate Weekly
10.25.19
10.25.19
10.25.19
10.25.19
10.24.19
10.23.19
10.23.19
10.23.19
10.23.19
10.22.19
10.21.19
10.21.19
10.20.19
10.19.19
10.18.19
10.18.19
First Ones In
New York Times
10.18.19
10.18.19
10.18.19
10.17.19
10.17.19
10.14.19
10.11.19
10.10.19
10.10.19
10.10.19
10.8.19
10.8.19
10.8.19
10.4.19
10.4.19
10.4.19
10.4.19
10.4.19
10.3.19
10.3.19
10.1.19
10.1.19
10.1.19
9.30.19
9.29.19
9.29.19
9.27.19
9.27.19
9.27.19
9.26.19
9.26.19
9.24.19
9.24.19
9.24.19
9.23.19
9.23.19
9.23.19
9.20.19
9.20.19
9.20.19
9.20.19
9.20.19
9.19.19
9.19.19
9.19.19
9.18.19
9.18.19
9.18.19
9.18.19
9.18.19
9.17.19
9.17.19
9.17.19
9.16.19
9.13.19
9.12.19
9.11.19
9.11.19
9.10.19
9.10.19
9.9.19
IRVING BERLIN’S EAST END PENTHOUSE!
TopTenRealEstateDeals.com
9.6.19
9.6.19
9.6.19
9.5.19
9.5.19
9.5.19
9.3.19
9.3.19
8.30.19
8.30.19
8.27.19
8.27.19
8.26.19
8.25.19
8.25.19
8.25.19
8.23.19
8.23.19
8.23.19
8.23.19
8.22.19
8.22.19
8.22.19
8.20.19
8.20.19
8.20.19
8.19.19
8.19.19
8.16.19
8.16.19
8.15.19
8.12.19
8.12.19
8.12.19
8.12.19
8.12.19
8.9.19
8.8.19
8.8.19
8.7.19
8.7.19
8.5.19
8.5.19
8.5.19
8.4.19
8.1.19
8.1.19
8.1.19
8.1.19
7.31.19
7.31.19
7.31.19
7.30.19
7.30.19
7.29.19
7.29.19
7.26.19
7.26.19
7.26.19
7.25.19
7.25.19
7.25.19
7.25.19
7.25.19
7.25.19
7.25.19
7.25.19
7.24.19
7.24.19
7.23.19
7.23.19
7.23.19
7.22.19
7.21.19
7.19.19
7.19.19
7.18.19
7.18.19
7.18.19
7.18.19
7.17.19
7.17.19
7.17.19
7.16.19
7.16.19
7.16.19
7.16.19
7.15.19
7.15.19
7.12.19
7.12.19

StreetEasy
7.12.19
7.11.19
7.10.19
7.10.19
7.10.19
7.8.19
7.8.19
7.7.19
7.7.19
7.5.19
7.5.19
7.3.19
7.3.19
7.3.19
7.3.19
7.2.19
7.2.19
7.2.19
6.30.19
6.28.19
6.28.19
6.28.19
6.28.19
6.28.19
6.28.19
6.27.19
6.27.19
6.25.19
6.25.19
6.24.19
6.24.19
6.24.19
6.23.19
6.21.19
6.21.19
6.21.19
Do Aging Appliances Mean a Lower Asking Price?
National Association of Realtors
6.20.19
6.20.19
6.19.19
6.19.19
6.19.19
6.18.19
6.17.19
6.17.19
6.16.19
6.13.19
6.12.19
6.12.19
6.10.19
6.10.19
6.9.19
6.8.19
6.7.19
6.7.19
6.7.19
6.6.19
6.6.19
6.5.19
6.5.19
6.4.19
6.4.19
6.4.19
Heirs unapparent
The Real Deal
6.4.19
6.4.19
6.4.19
6.3.19
5.31.19
5.30.19
5.30.19
5.30.19
5.29.19
5.29.19
5.29.19
5.28.19
5.28.19
5.28.19
5.28.19
5.24.19
5.24.19
5.24.19
5.23.19
5.23.19
5.22.19
5.21.19
5.21.19
5.20.19
5.20.19
5.20.19
5.18.19
5.17.19
5.17.19
5.17.19
5.17.19
5.16.19
5.16.19
5.15.19
5.15.19
5.15.19
5.14.19
5.14.19
5.11.19
5.10.19
5.10.19
5.10.19
5.9.19
5.8.19
5.7.19
5.7.19
5.7.19
5.7.19
5.6.19
5.6.19
5.6.19
5.6.19
5.5.19
5.3.19
5.3.19
5.3.19
5.3.19
5.1.19
5.1.19
4.30.19
4.29.19
4.29.19
4.26.19
4.26.19
4.26.19
4.26.19
4.26.19
4.25.19
4.25.19
Meet REW’s 2019 Rising Stars
Real Estate Weekly
4.25.19
4.25.19
4.25.19
4.24.19
4.24.19
4.24.19
4.24.19
4.23.19
4.23.19
4.23.19
4.22.19
4.21.19
4.20.19
4.19.19
4.19.19
4.19.19
4.19.19
4.19.19
4.19.19
4.18.19
4.18.19
4.18.19
4.18.19
4.17.19
4.17.19
4.16.19
4.16.19
4.16.19
4.15.19
4.15.19
4.15.19
4.14.19
4.12.19
4.12.19
4.11.19
4.10.19
4.10.19
4.10.19
Closings
Real Estate Weekly
4.9.19
4.9.19
4.9.19
4.8.19
4.8.19
4.8.19
4.5.19
4.5.19
4.5.19
4.5.19
4.5.19
4.5.19
4.4.19
4.4.19
How Do Seller Concessions Work?
US News and World Report
4.4.19
How Do Seller Concessions Work?
US News and World Report
4.4.19
4.3.19
4.3.19
4.2.19
4.2.19
4.2.19
4.2.19
4.2.19
4.1.19
4.1.19
4.1.19
4.1.19
4.1.19
4.1.19
3.31.19
3.29.19
3.29.19
3.27.19
3.25.19
3.22.19
3.22.19
3.22.19
3.21.19
3.19.19
Are You Ready to Buy Your First Home?
US News and World Report
3.19.19
3.18.19
3.18.19
3.18.19
3.17.19
3.17.19
3.15.19
3.15.19
3.14.19
3.14.19
3.13.19
3.13.19
3.12.19
3.11.19
3.11.19
3.11.19
3.11.19
3.8.19
3.8.19
3.8.19
3.8.19
3.8.19
3.8.19
3.8.19
3.7.19
3.7.19
3.7.19
3.7.19
3.6.19
3.5.19
3.4.19
3.4.19
3.4.19
3.4.19
3.1.19
3.1.19
Has the RLS ship sailed?
The Real Deal
3.1.19
3.1.19
DONE DEALS: No shortcuts here
Real Estate Weekly
3.1.19
3.1.19
2.28.19
2.28.19
2.28.19
2.28.19
2.28.19
2.27.19
2.27.19
2.27.19
2.27.19
2.26.19
2.26.19
2.25.19
2.25.19
2.25.19
2.25.19
2.25.19
2.23.19
2.22.19
2.22.19
2.22.19
2.22.19
2.22.19
2.22.19
2.20.19
2.20.19
2.20.19
2.19.19
2.18.19
2.17.19
2.17.19
2.15.19
How to Invest in Mortgage REITs in 2019
U.S. News & World Report
2.15.19
2.15.19
2.15.19
2.15.19
2.15.19
2.15.19
2.14.19
2.14.19
2.14.19
2.14.19
2.14.19
2.14.19
2.13.19
2.13.19
2.13.19
2.13.19
2.13.19
2.13.19
2.13.19
2.12.19
2.12.19
2.12.19
2.12.19
2.12.19
2.11.19
2.11.19
2.9.19
2.8.19
2.8.19
2.8.19
2.8.19
2.7.19
2.7.19
2.7.19
2.7.19
2.6.19
When Home Sellers Have Regrets
Wall Street Journal
2.5.19
2.4.19
2.4.19
2.4.19
2.4.19
Crash course
The Real Deal
2.2.19
2.1.19
2.1.19
2.1.19
2.1.19
2.1.19
2.1.19
2.1.19
1.31.19
1.31.19
1.30.19
1.30.19
1.30.19
1.29.19
1.29.19
1.29.19
1.29.19
1.29.19
1.29.19
1.29.19
1.28.19
1.27.19
1.27.19
1.26.19
1.25.19
1.25.19
1.25.19
1.24.19
1.24.19
1.23.19
1.23.19
1.23.19
1.23.19
1.23.19
1.23.19
1.22.19
1.22.19
1.22.19
1.20.19
1.20.19
1.18.19
1.18.19
1.18.19
1.18.19
1.16.19
1.16.19
1.15.19
1.15.19
1.13.19
1.13.19
1.11.19
1.11.19
1.10.19
On the Market in New York City
The New York Times
1.9.19
1.9.19
1.4.19
1.4.19
1.4.19
1.4.19
1.3.19
1.3.19
1.3.19
1.3.19
1.2.19
1.1.19
New York City Winter Market Report
Cottages and Gardens
See More See Less

2018

Show Press Hide Press
12.30.18
12.30.18
12.30.18
12.28.18
12.28.18
12.26.18
12.26.18
12.21.18
12.21.18
12.21.18
12.21.18
12.21.18
12.21.18
12.21.18
12.20.18
12.18.18
12.18.18
12.17.18
12.14.18
12.14.18
12.13.18
12.13.18
12.12.18
REBNY to honor Bernard Warren
Real Estate Weekly
12.12.18
12.11.18
12.9.18
12.8.18
12.7.18
12.7.18
12.7.18
12.7.18
12.7.18
12.6.18
12.6.18
12.5.18
12.5.18
12.3.18
12.3.18
12.1.18
12.1.18
12.1.18
12.1.18
NAR vs. the naysayers
The Real Deal
12.1.18
11.30.18
11.29.18
11.29.18
11.29.18
11.27.18
11.23.18
11.23.18
11.23.18
Send in the Stagers
The New York Times
11.21.18
11.21.18
11.20.18
11.19.18
11.17.18
11.17.18
11.16.18
11.16.18
11.16.18
11.16.18
11.13.18
11.11.18
11.10.18
11.9.18
11.9.18
11.9.18
11.9.18
11.8.18
11.8.18
11.8.18
11.8.18
11.7.18
11.6.18
11.6.18
11.4.18
11.2.18
11.2.18
11.2.18
11.2.18
11.2.18
11.2.18
11.1.18
11.1.18
10.31.18
10.31.18
10.31.18
10.29.18
10.29.18
10.27.18
10.26.18
DONE DEALS: Harlem block buster
Real Estate Weekly
10.26.18
10.26.18
10.26.18
10.25.18
10.25.18
10.24.18
10.24.18
10.22.18
10.19.18
10.19.18
10.19.18
10.19.18
10.19.18
10.18.18
10.18.18
10.18.18
10.18.18
10.18.18
10.17.18
10.17.18
10.17.18
10.17.18
10.16.18
10.16.18
10.15.18
10.15.18
10.12.18
10.12.18
10.12.18
10.11.18
10.10.18
10.10.18
10.10.18
10.10.18
10.9.18
10.8.18
10.8.18
10.6.18
10.5.18
Done Deals: Asked and Answered
Real Estate Weekly
10.5.18
10.4.18
10.4.18
10.4.18
10.4.18
10.3.18
10.3.18
10.3.18
10.3.18
10.2.18
10.2.18
10.1.18
10.1.18
STYLE RETURNS TO NEWSSTANDS WITH A SUPERHERO NUMBER
Il Corriere Della Sera Italian Men's Magazine
10.1.18
9.30.18
9.30.18
9.29.18
9.28.18
9.28.18
9.28.18
9.27.18
9.27.18
9.26.18
9.25.18
9.25.18
9.25.18
9.21.18
9.21.18
9.21.18
9.21.18
9.20.18
9.20.18
9.20.18
9.19.18
9.19.18
9.19.18
Done Deals
Real Estate Weekly
9.19.18
Done Deals
Real Estate Weekly
9.18.18
9.17.18
9.17.18
9.15.18
9.15.18
New Listings
Real Estate Weekly
9.15.18
New Listings
Real Estate Weekly
9.14.18
9.14.18
9.13.18
9.13.18
9.13.18
9.13.18
9.13.18
9.13.18
9.13.18
9.13.18
9.13.18
9.13.18
9.12.18
9.12.18
Ready For His Close-Up
Cottages & Gardens
9.12.18
9.8.18
9.8.18
9.7.18
9.7.18
9.7.18
9.7.18
9.6.18
9.6.18
9.5.18
9.4.18
9.4.18
How to Invest in Luxury Real Estate
U.S. News and World Report
9.3.18
9.3.18
9.2.18
9.2.18
9.2.18
9.1.18
9.1.18
9.1.18
9.1.18
9.1.18
8.30.18
8.30.18
8.29.18
8.29.18
8.27.18
8.27.18
8.24.18
8.24.18
8.24.18
8.23.18
8.22.18
8.21.18
8.21.18
8.19.18
8.18.18
8.17.18
8.17.18
8.16.18
8.15.18
On the Market in New York City
The New York Times
8.15.18
8.15.18
8.14.18
8.13.18
8.13.18
8.13.18
8.12.18
8.11.18
8.11.18
8.10.18
8.10.18
8.9.18
8.8.18
8.8.18
8.7.18
8.7.18
8.7.18
8.5.18
8.4.18
8.4.18
8.2.18
8.2.18
8.2.18
How to Glow from Head to Toe!
ABC Morning Blend
8.1.18
8.1.18
8.1.18
8.1.18
8.1.18
8.1.18
8.1.18
8.1.18
8.1.18
7.30.18
7.29.18
7.28.18
7.28.18
7.25.18
7.25.18
7.25.18
7.22.18
7.20.18
7.20.18
7.20.18
7.19.18
7.19.18
On the Market
The New York Times
7.19.18
7.18.18
7.18.18
7.18.18
7.17.18
7.13.18
7.13.18
7.12.18
7.12.18
7.11.18
7.11.18
7.10.18
7.9.18
7.6.18
The Rise of the Single Female Homeowner
US News and World Report
7.5.18
7.5.18
7.5.18
7.3.18
7.2.18
7.2.18
7.2.18
7.1.18
No longer New Yorkers
The Real Deal
6.29.18
6.29.18
6.29.18
6.29.18
6.29.18
6.29.18
6.29.18
6.29.18
6.29.18
6.29.18
6.29.18
6.29.18
6.29.18
6.28.18
6.27.18
6.27.18
6.27.18
6.27.18
New Listings
Real Estate Weekly
6.27.18
6.26.18
6.26.18
6.26.18
6.26.18
6.25.18
6.22.18
6.22.18
6.21.18
6.21.18
6.19.18
6.15.18
6.15.18
6.14.18
6.13.18
6.13.18
6.13.18
New Listings
Real Estate Weekly
6.13.18
6.12.18
6.12.18
The Guide to First Time Homebuyers
U.S. News & World Report
6.11.18
6.8.18
6.8.18
6.8.18
6.6.18
6.6.18
6.6.18
6.4.18
5.29.18
5.29.18
5.29.18
5.29.18
5.3.18
4.19.18
4.17.18
3.27.18
3.22.18
3.16.18
3.16.18
3.14.18
3.13.18
2.25.18
See More See Less

2017

Show Press Hide Press
10.16.17
10.15.17
10.12.17
10.4.17
8.22.17
8.22.17
8.22.17
8.22.17
8.12.17
7.21.17
7.14.17
7.7.17
7.7.17
7.6.17
7.6.17
7.6.17
7.6.17
Congratulations (Again), Wendy!
Wall Street Journal
7.5.17
6.28.17
6.27.17
6.20.17
6.14.17
6.13.17
Warburg And Wallack Partner
CityBizList NYC
6.12.17
6.9.17
6.8.17
6.8.17
6.8.17
6.7.17
5.23.17
5.19.17
5.18.17
5.18.17
5.17.17
5.17.17
5.12.17
5.10.17
5.9.17
5.4.17
4.23.17
4.21.17
4.21.17
4.20.17
4.19.17
4.18.17
4.18.17
4.18.17
4.17.17
4.17.17
4.14.17
4.12.17
4.7.17
4.1.17
3.10.17
3.10.17
Prewar Is So Last Year
New York Times
3.2.17
3.2.17
2.21.17
2.7.17
2.6.17
2.2.17
1.31.17
1.24.17
1.20.17
On the Market
The New York Times
1.11.17
1.5.17
1.4.17
1.1.17
1.1.17
See More See Less

2016

Show Press Hide Press
12.29.16
12.13.16
12.13.16
12.6.16
12.1.16
11.30.16
11.28.16
11.27.16
11.22.16
11.18.16
11.18.16
11.9.16
11.4.16
On the Market
The New York Times
11.4.16
10.31.16
10.31.16
10.30.16
10.28.16
10.7.16
On the Market
The New York Times
10.4.16
9.30.16
9.25.16
9.23.16
9.19.16
A Water Skier Seeks Higher Ground
The Wall Street Journal
9.13.16
9.9.16
Where to Live? Ask an App
The New York Times
9.1.16
8.5.16
8.2.16
8.2.16
7.27.16
7.21.16
7.19.16
Kowalczuk and Compton join Warburg Realty
New York Real Estate Journal
7.11.16
7.1.16
6.24.16
Once and Always a New Yorker
The New York Times
6.16.16
Dream Homes
New York Post
6.16.16
6.10.16
Industrial Elegance in SoHo
The New York Times
6.1.16
6.1.16
Living Large in Manhattan
CASTLES Magazine
6.1.16
5.26.16
5.26.16
5.25.16
5.17.16
5.16.16
5.13.16
5.13.16
Priced Out of My Childhood Home
The New York Times
5.6.16
The Golden Mean
Metropolitan Magazine
5.6.16
5.6.16
Featured Property: 150 Reade Street
Metropolitan Magazine
5.6.16
Soiree at 150 Charles
Metropolitan Magazine
5.6.16
Best in the West: 150 Charles, M9
Metropolitan Magazine
5.6.16
5.1.16
5.1.16
5.1.16
4.13.16
4.12.16
4.11.16
4.8.16
4.8.16
4.6.16
4.6.16
4.5.16
4.1.16
4.1.16
4.1.16
4.1.16
4.1.16
4.1.16
4.1.16
3.31.16
3.31.16
3.30.16
3.30.16
New Listing: 30 West Street
Real Estate Weekly
3.28.16
3.25.16
Fusco joins Warburg Realty
New York Real Estate Journal
3.23.16
Who’s News: Mary Anne Fusco
Real Estate Weekly
3.23.16
New Listing: 39 Vestry Street
Real Estate Weekly
3.17.16
Dream Homes
New York Post
3.16.16
3.15.16
3.10.16
3.10.16
Dream Homes
New York Post
3.8.16
3.8.16
3.7.16
3.1.16
3.1.16
NYC Premier Properties
Luxury Listings NYC
3.1.16
Deeds & Dont’s
New York Cottages & Gardens
2.26.16
Executive Moves
Crain's
2.24.16
Sugar Hill condos hit market
Real Estate Weekly
2.18.16
2.17.16
New Listing: 475 Park Avenue
Real Estate Weekly
2.17.16
2.17.16
2.12.16
2.12.16
2.11.16
2.10.16
2.9.16
2.5.16
2.5.16
2.5.16
Big Ticket
The New York Times
2.3.16
2.3.16
2.1.16
2.1.16
1.29.16
1.27.16
1.22.16
The Art of Home Staging
The New York Times
1.20.16
Unfailingly Vibrant in The West Village
Private Air Luxury Homes
1.15.16
1.15.16
1.13.16
1.12.16
1.10.16
Something about a quick deal
Luxury Listings NYC
1.10.16
Premier Properties
Luxury Listings NYC
1.10.16
Premier Properties
Luxury Listings NYC
1.8.16
1.6.16
1.5.16
1.5.16
1.4.16
1.1.16
The interest rate upshot
The Real Deal
1.1.16
See More See Less

2015

Show Press Hide Press
12.23.15
12.22.15
12.22.15
12.21.15
12.21.15
12.18.15
On the Market
The New York Times
12.18.15
12.10.15
12.10.15
12.10.15
12.1.15
Haber inks a book deal
The Real Deal
12.1.15
12.1.15
12.1.15
11.30.15
11.27.15
11.25.15
11.25.15
11.24.15
11.18.15
Symposium
Metropolita
11.18.15
New Listings
Real Estate Weekly
11.17.15
11.13.15
11.12.15
11.11.15
11.9.15
11.9.15
11.4.15
11.3.15
11.3.15
11.3.15
11.3.15
11.2.15
11.2.15
11.1.15
11.1.15
11.1.15
10.28.15
10.25.15
On the Market in New York City
The New York Times
10.23.15
10.22.15
10.22.15
10.21.15
10.21.15
10.20.15
10.16.15
10.14.15
10.12.15
10.6.15
10.6.15
10.2.15
10.1.15
In their words…
The Real Deal
10.1.15
9.30.15
9.23.15
9.22.15
9.14.15
9.11.15
9.11.15
9.9.15
9.3.15
9.3.15
9.2.15
9.1.15
8.28.15
8.21.15
8.21.15
8.21.15
8.21.15
8.20.15
8.18.15
8.18.15
8.14.15
8.13.15
8.13.15
8.11.15
8.7.15
8.7.15
8.7.15
8.5.15
8.4.15
8.1.15
8.1.15
Win now, decide later
The Real Deal
7.28.15
7.27.15
7.24.15
7.23.15
7.21.15
7.20.15
7.13.15
7.12.15
7.8.15
7.7.15
7.6.15
7.6.15
7.5.15
7.3.15
7.1.15
7.1.15
7.1.15
7.1.15
7.1.15
6.29.15
6.28.15
6.26.15
6.25.15
Fishman joins Warburg Realty
New York Real Estate Journal
6.25.15
6.24.15
6.23.15
6.22.15
6.22.15
6.19.15
6.18.15
6.18.15
6.17.15
6.17.15
6.17.15
6.17.15
6.16.15
6.16.15
6.16.15
6.12.15
6.12.15
6.12.15
6.9.15
6.5.15
6.5.15
6.5.15
6.3.15
6.3.15
6.3.15
6.3.15
6.2.15
6.1.15
6.1.15
5.30.15
5.29.15
5.28.15
5.28.15
5.27.15
5.27.15
5.26.15
Home Prices Continue to Climb
Wall Street Journal
5.21.15
$21.5 million Manhattan townhouse is a steal?
CNBC Secret Lives of the Super Rich
5.20.15
5.18.15
5.18.15
5.18.15
5.16.15
5.15.15
5.15.15
5.15.15
5.14.15
5.8.15
5.4.15
5.1.15
5.1.15
5.1.15
5.1.15
5.1.15
5.1.15
Manhattan Market Watch: Moving Tips
Mann Report Residential
5.1.15
5.1.15
4.30.15
4.30.15
4.28.15
4.24.15
4.22.15
4.21.15
4.16.15
4.15.15
4.14.15
4.13.15
4.12.15
4.12.15
4.3.15
4.3.15
4.3.15
4.2.15
4.1.15
4.1.15
4.1.15
4.1.15
3.20.15
3.19.15
3.17.15
Lauren Bacall’s Apartment
Top Ten Real Estate Deals
3.13.15
3.12.15
3.3.15
We Hear…
New York Post
3.3.15
3.3.15
3.2.15
3.1.15
EXTRA! EXTRA! READ ALL ABOUT IT IN 2015
Mann Report Residential
3.1.15
3.1.15
2.26.15
2.25.15
2.20.15
On The Market In New York City
The New York Times
2.19.15
2.17.15
2.11.15
2.5.15
2.5.15
2.3.15
2.2.15
2.2.15
Fixer-uppers gain appeal
The Real Deal
2.1.15
2.1.15
1.30.15
1.29.15
1.25.15
1.16.15
1.16.15
1.12.15
1.7.15
1.7.15
1.6.15
1.6.15
1.6.15
1.5.15
See More See Less

2014

Show Press Hide Press
12.29.14
12.29.14
12.26.14
On the Market: Sutton Place
The New York Times
12.23.14
12.17.14
12.1.14
Prime Rates
Gotham
11.26.14
11.24.14
11.14.14
11.12.14
11.11.14
11.6.14
Houses of the Week
New York Post
11.5.14
11.1.14
11.1.14
10.31.14
10.31.14
10.31.14
10.24.14
10.24.14
10.20.14
10.17.14
10.15.14
10.14.14
10.9.14
10.1.14
10.1.14
10.1.14
9.20.14
9.19.14
9.10.14
9.10.14
9.4.14
9.1.14
Doubling Down On Cuomo
The Real Deal
8.26.14
8.23.14
8.22.14
8.8.14
8.8.14
8.6.14
8.1.14
7.28.14
7.23.14
7.14.14
7.9.14
7.3.14
7.2.14
7.1.14
7.1.14
7.1.14
7.1.14
7.1.14
6.30.14
6.24.14
6.13.14
6.4.14
6.1.14
5.30.14
5.21.14
5.21.14
5.16.14
5.16.14
5.6.14
Profile: CLAIRE GROOME
New York Family
5.1.14
4.20.14
4.16.14
4.9.14
4.7.14
Dads of Real Estate
New York Family Magazine
4.7.14
4.6.14
4.1.14
3.30.14
3.28.14
3.26.14
3.25.14
3.25.14
3.25.14
3.12.14
Sales Updates – Harlem
The Real Deal
3.10.14
3.10.14
3.1.14
3.1.14
2.26.14
New Listings: Beekman
Brokers Weekly
2.20.14
2.14.14
2.5.14
2.1.14
2.1.14
1.29.14
1.29.14
1.29.14
1.29.14
1.29.14
1.27.14
1.14.14
1.14.14
1.3.14
1.3.14
1.1.14
See More See Less

2013

Show Press Hide Press
12.30.13
12.19.13
12.4.13
Gotta get gund
New York Post
11.26.13
11.26.13
11.15.13
11.15.13
11.12.13
11.8.13
11.6.13
10.31.13
10.30.13
10.27.13
10.25.13
10.21.13
10.16.13
10.11.13
10.7.13
10.7.13
Park Manhattan is Sold Out!
Mann Report Residential
10.1.13
10.1.13
10.1.13
Sales in the City – Summer 2013
Residency NY Magazine
10.1.13
Sales in the City – Fall 2013
Residency NY Magazine
9.27.13
9.21.13
9.19.13
9.12.13
9.11.13
9.11.13
9.10.13
9.9.13
9.1.13
8.27.13
8.27.13
8.26.13
8.19.13
8.19.13
8.18.13
8.1.13
EVERYONE IN THE POOL!
Mann Report Residential
8.1.13
8.1.13
7.18.13
7.8.13
7.2.13
7.1.13
6.23.13
6.21.13
6.9.13
6.4.13
6.2.13
5.31.13
5.23.13
5.19.13
On the Market: Kips Bay Co-op
The New York Times
5.14.13
5.9.13
5.8.13
5.1.13
5.1.13
4.30.13
4.18.13
4.10.13
4.8.13
4.8.13
4.4.13
4.1.13
4.1.13
4.1.13
3.23.13
3.18.13
3.17.13
3.7.13
Dream Homes
New York Post
3.5.13
3.1.13
3.1.13
2.26.13
2.22.13
Houses of the Week
New York Post
2.22.13
2.13.13
Properties of the Month
Avenue Magazine
2.12.13
2.11.13
2.8.13
Dear Owner: Please Sell
The New York Times
2.5.13
2.4.13
2.4.13
2.1.13
2.1.13
2.1.13
Warburg Honors Top Agents of 2012
Mann Report Residential
2.1.13
1.31.13
1.15.13
1.1.13
1.1.13
1.1.13
1.1.13
1.1.13
1.1.13
See More See Less

2012

Show Press Hide Press
12.31.12
12.23.12
12.21.12
12.11.12
12.6.12
Who’s News
Brokers Weekly
12.4.12
11.27.12
11.26.12
11.1.12
10.10.12
Who’s News
Real Estate Weekly
10.1.12
10.1.12
Just Sold!
New York Post
10.1.12
9.24.12
9.12.12
9.12.12
9.4.12
8.24.12
8.21.12
8.20.12
8.9.12
8.8.12
8.4.12
8.2.12
8.1.12
8.1.12
Alicia Corpening Joins Warburg Realty
Mann Report Residential
7.19.12
Dream Homes
New York Post
7.9.12
7.1.12
6.22.12
6.21.12
Houses of the Week
New York Post
6.14.12
6.13.12
6.8.12
6.8.12
6.1.12
5.18.12
5.17.12
Dream Homes
New York Post
5.15.12
5.15.12
5.9.12
5.4.12
5.2.12
5.1.12
Pricey Co-ops Find Buyers
The Wall Street Journal
5.1.12
5.1.12
5.1.12
4.1.12
3.25.12
3.24.12
3.16.12
Have a Drink, Buy Some Art, Get a Condo
New Construction Manhattan
3.11.12
House of the Week
New York Post
3.8.12
3.1.12
3.1.12
3.1.12
2.28.12
Dream Homes
New York Post
2.26.12
2.22.12
2.2.12
2.2.12
2.1.12
1.22.12
1.18.12
1.4.12
1.1.12
See More See Less

2011

Show Press Hide Press
12.31.11
12.29.11
2011: The Year of the Turndown
The New York Times
12.22.11
12.16.11
12.7.11
12.5.11
12.2.11
12.1.11
Dream Homes
New York Post
11.23.11
Should You Buy a House?
Go Girl Finance
11.22.11
11.21.11
11.1.11
10.31.11
10.28.11
10.28.11
10.21.11
10.12.11
Celebrity Real Estate
Epoch Times
10.1.11
9.23.11
9.23.11
9.22.11
Sightings
New York Post
9.21.11
9.12.11
Bahamas’ Albany Continues to Grow
World Property Channel
9.1.11
Manhattan Market Watch: A FINE ROMANCE
Mann Report Residential
8.30.11
Living on the Park
Promenade
8.3.11
8.1.11
7.24.11
7.8.11
Trio Seeking Second-Time Chelsea Charm
The Wall Street Journal
6.27.11
6.14.11
6.14.11
6.14.11
6.5.11
5.27.11
5.23.11
5.12.11
Houses of the Week
New York Post
5.12.11
Emerging Neighborhoods
New York Times - Homes Magazine
5.10.11
5.8.11
5.1.11
5.1.11
4.28.11
4.12.11
4.6.11
4.6.11
4.6.11
4.1.11
4.1.11
3.20.11
3.17.11
3.15.11
3.14.11
3.10.11
3.8.11
3.1.11
3.1.11
3.1.11
Moving On Up
New York Family
2.28.11
Q&A with Deborah Lupard
Tribeca Citizen
2.27.11
2.22.11
On the Market
The New York Times
2.13.11
2.9.11
Uptown Upturn
New York Magazine
2.7.11
2.4.11
2.4.11
2.2.11
2.1.11
2.1.11
1.26.11
1.21.11
1.21.11
1.20.11
Ellington on the Park
Harlem Bespoke
1.19.11
1.14.11
1.6.11
1.3.11
1.1.11
1.1.11
What to expect this year
The Real Deal
See More See Less

2010

Show Press Hide Press
12.14.10
12.1.10
11.1.10
10.31.10
10.28.10
10.14.10
9.10.10
9.3.10
Flip-Flopping on Flip Taxes
The New York Times
9.1.10
9.1.10
8.24.10
8.13.10
8.11.10
8.2.10
8.1.10
8.1.10
7.26.10
7.20.10
7.16.10
7.15.10
Houses of the Week
New York Post
7.2.10
6.25.10
Some Condos Avoid Shoals
The Wall Street Journal
6.23.10
New Appraisal Rules Irk Some Brokers
The Wall Street Journal
6.20.10
Caught in the Web
The New York Times
6.1.10
Manhattan Market Watch: ON NEGOTIATING
Mann Report Residential
5.27.10
5.23.10
5.23.10
5.9.10
5.7.10
5.6.10
5.1.10
4.29.10
4.28.10
4.16.10
4.12.10
4.12.10
4.12.10
4.9.10
4.2.10
4.2.10
4.2.10
Time to relist?
The Real Deal
4.1.10
4.1.10
3.29.10
3.19.10
3.17.10
3.9.10
Real Brokers of NYC
Brokers Weekly
3.5.10

How to make your buyers a hit with sellers

March 8th 2019

Inman

By DOROTHY SCHRAGER

https://www.inman.com/2019/03/08/how-to-make-your-buyers-a-hit-with-sellers/

Even in a buyer’s market, it’s always important for buyers to present themselves in the best possible light. In New York City, a buyer often needs to put on a good face for both the seller and the board.

Co-op boards are getting tougher and scrutinizing purchasers more in-depth. They examine financials to make sure that a buyer has money in the bank and a good income to support the purchase.

Now, they are also reaching out to social references to get a better picture of the buyer’s lifestyle. However, while everyone is focused on board approval, the board is the second step in the process of getting a foot in the door. The seller will be the first step through the door.

One of the most important services an agent can provide is helping prepare their client for the often lengthy and sometimes arduous process of purchasing a home.

Keep in mind that the owner has made an important decision to sell their apartment: A decision that is not only based on their personal financial circumstances but also lifestyle changes, which are often times fraught with emotion.

In many instances, the home is the seller’s primary and most significant asset. The seller wants to make sure that they achieve the best price possible but also want the most qualified buyer.

So, buyers’ profiles and the way they present themselves is an important factor. Regardless of an apartment, a co-op or a home sale, sellers usually do not meet their buyers prior to closing, so sellers will do what is necessary to find out as much information about them as possible.

They will certainly depend on their agent to disclose this data, but they often will also vet them on their own. It is very easy these days to find out a huge amount of information about almost anyone online, so buyers beware.

When we, as agents, submit an offer, we must be prepared to give the sellers extensive background on the people who will be purchasing their home. Advising a buyer of the steps to take before making an offer is made is just as important as putting together a pristine board package and getting them through the board.

 

Prepping your buyers

For that reason, at my first get-together with a buyer, I educate them about the process and “lay down the rules.” Below are the guidelines I use.

 

1. Social presence

Now is the time to manage their online reputation. Information is free these days. One of the first things a seller does when they receive an offer is to google their name. Therefore, now is the time to edit their Facebook and Instagram pages, and that includes deleting any incriminating photos.

Tone down any blogs or posts that heavily criticize a political party or any group of people. You don’t want your political passions to sway a board member one way or the other nor do you want to show yourself in the wrong light.

That wild party — delete the photos. Living in the 21st century affords everyone the gift of delving into your life, so it’s critical to clean up your online footprint.

 

2. Pre-qualification

If my buyers are planning to mortgage a portion of the purchase, I make sure that they get a pre-qualification letter from their bank or financial institution. This information must be submitted to the seller with an offer. I have my buyers prepare their financial profile at the very beginning of their search so that if they find something they want to bid on, they are well-prepared. I give my customers the standard REBNY financial statement to fill out. This also needs to be submitted with an offer.

 

3. The buyer’s profile

I always send a brief, but inclusive, bio of the buyer. This includes information about their work history, their schooling and why they want to purchase the home.

Ideally, I encourage my buyer to write a personal letter to the seller that talks about why they want to live in the neighborhood and what attracted them to the building and the apartment.

If there is family nearby and that is the reason they are moving to the area, talk about their close family relationship. If there are schools in the area that they want to send their children to, mention that.

Talk about hobbies, interests and sports. Do they like to run and want to be close to a park? Do they love going to the theater and museums? If a seller has several offers, which is very likely, this profile can often sway the seller in your direction.

 

How far should buyers go?

Buying a home can be fun, but make sure you are prepared from the start and the results will be worth the effort. Below are more thoughts from fellow agents on how to present your buyers’ best face to a seller.

 

Sheila Trichter, Warburg Realty: A buyer should go as far as they can to make a good impression on the seller as long as they are sincere and not over the top or obsequious. Most people can see through a phony. In the NYC co-op market, however, making the right impression is essential. No matter how good the bid, a smart seller will not accept an offer unless they are somewhat confident that the buyer will be approved by the board.

 

Mihal Gartenberg, Warburg Realty: Buyers should always be aware that the most important step during negotiation is to show the seller that they can actually close on the apartment — and quickly. In the most basic sense that means sharing relevant financial information, like salary and liquidity. If the buyer plans to finance, showing a pre-approval from a bank that has recently closed in the building is a necessity — particularly in a multiple bid situation. The less considered way a buyer can put on a good face is to scrub their social media accounts from any questionable posts or activities. This action is particularly important in the co-op market, where a building’s board can reject a buyer without sharing the cause.

 

Mary Dunne, Warburg Realty: I would always suggest to my buyers to write a “love letter” introducing themselves to the seller and painting a picture of their lives and how they’d see themselves living in the new home. Allow the seller to get a good feel for who will be living in their space.

 

Nicholas Horsburgh, Warburg Realty: I think this is a buyers’ market, and they should try to maintain the upper hand. So, kowtowing to the seller weakens their position sometimes. I think it is only important they present themselves as very board-passable.

 

Harriet Kaufman, Warburg Realty: Always present all the positives first and strongly, then the negative. In other words, slogging on honestly.

Reset Password

Start an account to create alerts and save your searches and more...

Get notified when new listings match your saved searches.
Save listings and get updated of any changes in price, status and new open houses.
Hide listings that aren't for you so you don't have to see them over and over again.
Get recommendations and stay up-to-date with your dashboard.

Start an account to create alerts and save your searches and more...

Get notified when new listings match your saved searches.
Save listings and get updated of any changes in price, status and new open houses.
Hide listings that aren't for you so you don't have to see them over and over again.
Get recommendations and stay up-to-date with your dashboard.

Sign in instantly with Facebook or Google!

Or sign up the old fashioned way