June 22nd 2012
HGTV’s Selling New York rides along with brokerages CORE, Gumley Haft Kleier and Warburg as they try to sell fabulous properties fabulously. Here’s our recap of how the NYC real estate industry is portrayed to the world, penned by Molly Reisner. Episode air date: 6/21/2012.
Last night’s Selling New York was full of pretty faces, places, and apartments in stasis! In the first selling story, a model-turned-broker tries to talk down the price of her model pal’s Washington Heights haven. Will she strike a stunning sale? Then, a busy doctor calls on Mama Bear to prescribe the perfect apartment near Mt. Sinai hospital. Will viewing a still-under-construction apartment (see above disaster zone pic) have her reaching for life support? Strap into this recap because we’re headed down the real estate runway (or strap into this recap because we’re gurneying through a real estate journey, if you prefer a hospital vibe).
CATWALK CRISIS #1: WASHINGTON HEIGHTS MODEL SELLER STICKS TO HER STILETTOS ON PRICING PAD
Warburg broker Rebecca Edwardson, a former model, is off to Washington Heights to meet with her model buddy, Marie-Claude Hamel. Marie has been trying to sell her 1,600 square foot pristine pre-war pad at 790 Riverside Drive for $925,000. With no takers in sight, Rebecca recommends putting the asking price on a diet.
Marie pops a reaction pose:
Werk it, girl! Marie is not into price-slicing for a few reasons: a) she needs the dough for a move to L.A. and b) she believes “the price is right.”
Well, it’s not for Rebecca! The ladies strut across the street to see another Warburg comparable property so Rebecca can get an “opinion-based conversation” AKA Knock Knock? Who’s There? The Reality of Prices in Washington Heights, That’s Who.
Brokers Joel Moss and Jocelyn Turken give a tour of this 1,711 square foot unit priced at a leaner $895,000.
With a more open and modern layout, the brokers think the apartment appeals to prospective buyers. Looking for a second opinion on Marie’s place, Rebecca brings Joel and Jocelyn over for a look-see:
While impressed with the renovations and details, the brokers ain’t buying the price. Over dinner, Rebecca tries to get Marie to agree on an $865,000 asking price.
Will succulent roast chicken make Marie see the light?
You know it does! Good chicken will make you say yes to anything, I tell you.
Rebecca thinks that a mid-level 8 number will bring in a new season of shoppers and Marie reluctantly goes with it.
And now for the requisite open house, where Rebecca tries to sell the Washington Heights scene as an “up and coming neighborhood:”
With a butler’s pantry in the floorplan and all that wood paneling, the open house looks more like a Clue murder mystery party:
Professor Plum in the study with a candlestick totally did it.
Back at the office, Rebecca’s cube mate Judy Thorn may have a buyer!
The good news: an all cash offer!
The bad news: it’s a really low offer! $800,000 is the max bid.
Marie rejects the cash and decides to hold out for the gold. Which, update!, 10 weeks later Rebecca is fielding four more lowball offers. But…Marie also says non! to those. Although according to the listing, Marie’s apartment is in contract. Fierce!