February 1st 2013
Mann Report Residential
Warburg Realty, one of New York’s oldest and most respected residential brokerage firms, has created a new look which focuses on the firm’s historic commitment to customer service and local market knowledge.
The campaign includes a re-envisioning of the firm’s online and print advertisements, electronic brochures, social media pages, mailings as well as a brand enhancing new display on the company’s www.warburgrealty.com website homepage.
“We are all very excited about the new look,” said Frederick W. Peters, president of Warburg Realty. “Our market research showed us not only what customers and clients think of Warburg but also what they are looking for in an agent. Point C Studios and Platform Media NY have brilliantly integrated that information with Warburg’s century-old commitment to customer service. This new campaign will speak to ALL New Yorkers – the emotional resonance of their home buying and selling decisions, and how partnering with one of our extraordinary professionals can elevate that process.”
The news of the re-branding also follows the recent announcement that Warburg Realty will be moving into a new, state-of-the-art, 7,000 s/f headquarters at 654 Madison Avenue early 2013.
Michael Cooper, President of Point C Studios, said, “in our research we kept hearing from clients about a superior level of knowledge, service and integrity from the Warburg agents. They knew they were in good hands from the start. It was really an emotional connection, and something that clients of other brokerages just didn’t express. We tried to capture that sense of ‘knowing when it’s right’ throughout the creative.”