Warburg provides an extensive menu of services to investors throughout the complex process of converting properties to cooperative and condominium ownership. These include:
Warburg works with top lenders to provide builders, developers, and sponsors with the invaluable expertise of an integrated team committed to the successful sell-out of every project. We will work with you to identify lenders appropriate for your project’s size and position in the sales process. As a benefit of our relationship, they will provide the sales office with all necessary materials and technical support for pre-approving prospective buyers, including rate and product information updated on a weekly basis.
Warburg brings over a century of cutting edge experience to its role in managing the marketing of new and converted properties. Our services include assistance in budgeting and scheduling, property branding, preparation of marketing materials, advertising, public relations, on-site sales, web design and support, and design input for model apartments. Working with your design professionals, we will assist in the overseeing of photoshoots, brochures, direct mail, online and print advertising and signage. We work with our developers to customize a marketing program for a cost-effectiveness and maximum exposure.
With your design partners, we assist our clients in the creation of an appropriate marketing concept for the project. A unique identity, established at the outset, will be carried through all aspects of the project’s advertising and marketing, including on-line and print marketing, property brochures, office stationery, direct mail, building signage and displays.
If requested, we will work with your attorney to complete a CPS-1 filing with the Department of Law. This will enable us to launch preliminary marketing efforts and test the market before the offering plan is accepted for filing and active marketing begins.
As appropriate to the size and scale of your development, Warburg sales professionals will be on-site on a regular basis and will hold regular open houses for the brokerage community and public. We work with our developers to design and set-up the on-site sales environment. The office will be fully equipped with property information packages, floor plans, images and press materials. We will also work with your vendors to prepare site signage in advance of sales.
For more information about Warburg Marketing Group and the services we provide, please contact Steven O. Goldschmidt.